It all started with a simple, solitary act of human kindness. 

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James McCartney IV "Jimmy" was drawn to comfort a woman whom he noticed was suffering.

After making a quick acquaintance, discovering her struggle of homelessness was enough to

move him to offer her food and a friend to sit with. 

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Not long after, policemen arrived and cited Jimmy for sitting on the sidewalk.  

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This ignited a flame in the world as Jimmy set out to turn the

collective focus of the social media world from self-ie centered to self-less promotion.